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Loma Firm Hold Gel

2 total reviews

$27.95 CAD
$27.95 CAD
Shipping calculated at checkout.
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What It Is

The strongest hold Loma makes, and it does not flake — which is the one thing people have genuinely stopped trusting gels about. Firm through to extreme, depending on how much you use, and humidity resistant, so the structure survives the walk to work. For sculpted, structured, deliberately architectural styles. Orange and tangerine.

Hair Concerns

  • Frizz

Key Benefits

  • Firm to extreme hold — the strongest in the Loma range. Does not flake. Humidity resistant. Works on all hair types. Wet or dry application, with different results. Certified organic aloe base. Orange and tangerine LomaTherapy aroma. Paraben-free.

Highlighted Ingredients

High-Strength Hold Polymer — the firm-to-extreme hold; concentration determines how far you take it

Anti-Flake Formulation — the polymer stays flexible enough not to fracture into white residue

Humidity-Resistant Film — keeps structure in damp air

Certified Organic Aloe Vera — the base, which is why it doesn't leave hair like straw

What Else You Need to Know

Flaking happens when a gel's polymer dries so hard it cracks. The trick here is a polymer that holds hard but retains just enough flexibility not to fracture — you get the structure without the shoulder dandruff. Popular with our barbering clients. Vegan. Made in the USA. Authorized Loma retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Orange and tangerine. LomaTherapy fragrance — essential-oil based, no synthetic fragrance oils.

How to Use

Apply to wet hair for a sleek, structured, high-hold finish, or to dry hair for more texture and separation with the same hold. Work through evenly and shape. More product means more hold — build up rather than starting heavy.

Authorized Loma retailer · Zennkai Canada since 1984 · Authorized Loma retailer · Aloe-based pro formulas · AloeMoist Complex · Sulfate-free · Color-safe · Made in Minnesota