FREE SHIPPING ON ALL ORDERS OVER $50*

Davines Essential LOVE Smoothing Shampoo 1L

$113.00 CAD
$113.00 CAD $0.00 CAD
Shipping calculated at checkout.
Choose:
<p>Earn%20[points_amount]%20when%20you%20buy%20this%20item.</p>
 

If LOVE Smoothing Shampoo is already your daily shampoo, the 250 ml is a trial. The litre is the decision. Same sulfate-free formula, same Minuta Olive Extract — just the format that makes sense when frizz control isn't occasional, it's a daily baseline.

Davines LOVE Smoothing Shampoo uses a sulfate-free, creamy foam formula that cleanses without stripping the fatty acid layer the cuticle depends on to stay sealed. The active ingredient is Minuta Olive Extract — a Slow Food Presidium–certified ingredient sourced exclusively from Mr. Carmelo Messina's farm in Ficarra, Messina, Italy. Minuta olive is unusually dense in fatty acids and Vitamin E, which work together to replenish the lipid envelope around the hair shaft, reduce surface friction, and restore elasticity. The result is hair that lies flat through the cleansing step, not just the conditioning step — which means the anti-frizz effect holds longer in humidity.

Metro Vancouver note: Coastal humidity accelerates cuticle lift on hair that's already coarse or frizzy. If your frizz worsens in summer or after rain, a lipid-replenishing cleanser like LOVE addresses the mechanism — not just the symptom.

Who It's For Coarse, frizzy, wavy, or unruly hair. Works on all densities. The litre size is particularly suited to daily users, households with multiple people on the same routine, or anyone who's already committed to the LOVE system. Also effective for hair that reacts to Metro Vancouver's coastal humidity or hard water mineral buildup — see our Hard Water Hair Damage Page if cuticle roughness from mineral deposits is a factor.

Also available in 250ml →

 

Key Ingredients

  • Minuta Olive Extract (Slow Food Presidium) — Rich in fatty acids and Vitamin E; seals the cuticle, adds elasticity, reduces surface friction
  • Sulfate-free surfactant system — Gentle foam that cleanses without stripping the hair's natural lipid layer
  • Paraben-free formula — Safe for colour-treated hair and everyday use

HOW TO USE: Apply to wet hair. Massage gently from scalp to ends and rinse. Repeat if needed. Follow with LOVE Smoothing Conditioner for full anti-frizz effect.


Savings Math

The 250ml retails at $47 CAD — $0.188 per ml. The 1000 ml retails at $113 CAD — $0.113 per ml. That's a 40% lower cost per ml with the litre. Four times the product for 2.4 times the price. For daily users, the litre pays for itself within the first two bottles.

Professional litre sizes available in-store at all six Metro Vancouver locations or online at Zennkai.