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Davines OI Shampoo

1 total reviews

$54.00 CAD
$54.00 CAD
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OI Shampoo is a sulfate-free daily cleanser built around Roucou oil (Bixa Orellana), a beta-carotene-rich extract from the Amazonian achiote plant, along with Ellagic Acid, which contributes antioxidant properties. The formula uses gentle sulfate-free surfactants — Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, and Cocamidopropyl Betaine — to cleanse without stripping.

The Roucou oil deposits a protective lipid layer on the hair fiber during the wash itself, smoothing the cuticle and beginning frizz control and shine enhancement before any conditioner or leave-in is applied. Amodimethicone and Guar Hydroxypropyltrimonium Chloride add further conditioning and detangling during the cleanse.

Suitable for all hair types and everyday use, OI Shampoo is formulated without sulfates or parabens.

Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A creamy, luxurious daily shampoo for all hair types — milky-smooth lather that gently cleanses while delivering intense hydration, boosting natural shine, and leaving hair satin-soft, full-bodied, and irresistibly perfumed.

Hair Concerns

  • Daily luxury cleanse
  • Antioxidant + UV protection
  • Universal shine + softness
  • Lasting signature fragrance

Key Benefits

  • Award-winning bestseller — the foundational OI cleanse beloved for luxurious shine, softness, and lasting signature scent
  • Roucou Oil delivers Vitamin A + beta-carotene + ellagic acid antioxidants — reduces cellular damage from UV rays and environmental aggressors
  • Sulfate-free creamy lather gently cleanses while delivering hydration — works on any hair type from fine to coarse

Highlighted Ingredients

  • Roucou Oil (Bixa Orellana Seed Extract) — precious extract from the Amazonian Achiote plant, exceptionally rich in beta-carotene (100x more than carrots), ellagic acid, and Vitamin A; antioxidant + restructuring action protects from UV damage
  • Sulfate-free cleansing system — milky-smooth texture for everyday luxury
Sulfate-free Paraben-free Vegan Award-winning B Corp since 2016 Carbon Neutral since 2018 Made in Italy

What Else You Need to Know

The foundational OI cleanse — applied across all hair types as the daily shampoo. The OI line is Davines' best-selling family, distinguished by Roucou Oil from the Amazonian Achiote plant and a signature long-lasting fragrance. Pairs with OI Conditioner + OI All In One Milk for the complete OI ritual. For weekly deep nourishment, add OI Hair Butter as a pre-shampoo treatment.

Fragrance

Signature OI family scent — warm, luxurious, long-lasting; a sophisticated blend that defines the OI ritual experience.

How to Use

Apply to wet hair and gently massage focusing on scalp, then through lengths and ends. Rinse out thoroughly. Repeat if needed. Follow with OI Conditioner.

FAQ

Is Davines OI Shampoo sulfate-free?

Yes, it's formulated without sulfates or parabens, using gentle cleansing agents instead.

What is Roucou oil and why is it in OI Shampoo?

Roucou oil is a beta-carotene-rich extract from the Amazonian achiote plant. It deposits a protective layer on hair during the wash, smoothing the cuticle and beginning frizz control and shine enhancement.

Is OI Shampoo suitable for daily use?

Yes, it's formulated for all hair types and suitable for everyday use.

Authorized Davines retailer · Zennkai Canada since 1984 · Made in Italy · B Corp since 2016 · Carbon Neutral since 2018