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Alcove Hydrating Shampoo 950ml

$37.95 CAD
$37.95 CAD
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If battling dry hair is your daily struggle, we’ve got the solution for you. Our bestseller hydrating sulfate-free shampoo is specially crafted to care for all curl types while keeping hair soft, manageable, and frizz-free. Designed to deeply nourish without weighing hair down, it delivers gentle cleansing alongside effective conditioning, leaving your curls or waves feeling revitalized, shiny, and full of life.

This lightweight formula works beautifully for dry, wavy (2A–2C), curly (3A–3C), or coily (4A–4C) hair, helping to restore moisture balance while controlling static and flyaways. Its nourishing properties strengthen strands, reduce breakage, and enhance natural curl definition, giving your hair bounce and vitality from root to tip.

Perfect for daily use or whenever your hair needs a hydration boost, this shampoo ensures your curls stay soft, vibrant, and fabulously frizz-free, making it a must-have in every curly hair routine.

KEY BENEFITS

  • Deeply nourishing
  • Lightweight, non-greasy formula
  • Controls frizz and enhances curl definition

HOW TO USE: Apply the Hydrating Shampoo on wet hair. Gently massage the scalp to emulsify and activate the lather. Massage into roots for 1-2 minutes to remove build-up, then rinse. Repeat these steps if necessary. Follow with the Hydrating Conditioner.