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Loma Moisturizing Treatment

4 total reviews

$28.95 CAD
$28.95 CAD
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What It Is

Loma calls this a treatment rather than a conditioner, and the distinction is real — it sits heavier and penetrates further than the Daily Conditioner, and it's designed to be used as your everyday rinse-out if your hair is genuinely dry. Certified organic aloe base carrying moisture, strength and shine into the fibre rather than laying a film over it.

Hair Concerns

  • Dryness, Color-Treated, Damage & Repair

Key Benefits

  • Penetrates rather than coats — moisture that lasts past the next wash. Adds strength and shine to dry, dull hair. Safe on coloured and foiled hair. Paraben-free and gluten-free. Organic aloe base. Works as a daily rinse-out on dry hair, or a weekly treatment on normal hair.

Highlighted Ingredients

Certified Organic Aloe Vera — the penetrating base; carries the rest of the formula into the fibre

Olive Oil — the conditioning lipid; softness and pliability

Baobab Protein — rebuilds body and strength in over-processed hair

AloeMoist Complex — Loma's signature aloe, baobab and olive system

What Else You Need to Know

Foiling and highlighting are what usually push hair into needing this — the hair at the mid-lengths has been lifted repeatedly and has lost the lipid layer that kept it flexible. This is the step that puts pliability back. It's also the conditioner in the Loma Curl Bundle, because dry curls behave badly and moisture is most of the fix. Vegan. Made in the USA. Authorized Loma retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

LomaTherapy fragrance — essential-oil based, no synthetic fragrance oils.

How to Use

After shampooing, apply from mid-lengths to ends and work through. Leave for three to five minutes. Rinse thoroughly. Use as your daily conditioner if hair is very dry, or once or twice weekly otherwise.

Authorized Loma retailer · Zennkai Canada since 1984 · Authorized Loma retailer · Aloe-based pro formulas · AloeMoist Complex · Sulfate-free · Color-safe · Made in Minnesota