Celeb Luxury is the professional hair care brand behind some of the most viral colour-depositing formulas in the industry. The brand's Gem Lites Colourwash and Viral Colourwash collections deliver semi-permanent colour deposit with every wash -- allowing clients to refresh, enhance, and maintain vivid colour tones at home between professional appointments.

Celeb Luxury's formulas are professional-grade, sulphate-free, and safe for all colour-treated hair. The brand has built a global following for extending the life of vivid colours -- pink, purple, blue, red, and more -- that fade quickly without regular colour-depositing maintenance.