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Loma Violet Shampoo 1L

1 total reviews

$46.36 CAD
$46.36 CAD $57.95 CAD
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What It Is

Litre of the violet shampoo, which is the size that makes sense if you are maintaining blonde rather than experimenting with it. Same formula as the 355ml: violet pigment carried on certified organic aloe, sulfate-free, conditioning as it tones. Neutralises yellow and brass in blonde, silver and grey. Vanilla bean and blood orange.

Hair Concerns

  • Blonde & Brassiness, Color-Treated

Key Benefits

  • Professional 1L format. Neutralises yellow and brassy tones. Brightens blonde, silver and grey. Doesn't leave hair dry and squeaky the way many purple shampoos do. Organic aloe base. Sulfate-free. Backbar-ready. Strong per-millilitre value.

Highlighted Ingredients

Violet Pigment — the colour-wheel opposite of yellow; that's the whole mechanism

Certified Organic Aloe Vera — the base, which is why the toning doesn't come at the cost of moisture

AloeMoist Complex — aloe, baobab protein, olive oil

Sulfate-Free Cleansing System

What Else You Need to Know

This is a backbar staple in blonde-heavy salons — you want violet on the shelf, and you get through it. A word of caution for stylists: porosity drives pigment uptake, so time it by the client, not by the clock. Vegan. Made in the USA. Authorized Loma retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Vanilla bean and blood orange. LomaTherapy fragrance — essential-oil based, no synthetic fragrance oils.

How to Use

Apply to wet hair and work through evenly. Leave one to three minutes depending on how much toning is needed and how porous the hair is. Rinse. Use once or twice weekly. Follow with the Violet Conditioner 1L.

Authorized Loma retailer · Zennkai Canada since 1984 · Authorized Loma retailer · Aloe-based pro formulas · AloeMoist Complex · Sulfate-free · Color-safe · Made in Minnesota