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Joico Blonde Life Shampoo

$23.95 CAD
$23.95 CAD
Shipping calculated at checkout.
Size
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Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A brightening shampoo with Beet Root Extract + Raspberry Seed Oil — 100% vegan, sulfate-free formula for blondes.

Hair Concerns

  • Brassy + Yellow Tones
  • Color Safe
  • Damaged Hair

Key Benefits

  • Brightening shampoo for blonde + highlighted hair — Beet Root + Raspberry Seed Oil
  • 100% vegan, sulfate-free (SLS/SLES) — preserves over 80% colour after 18 washes
  • Fights fade by 83% — keeps blondes bright up to 8 weeks

Highlighted Ingredients

Beet Root Extract + Raspberry Seed Oil — Joico's naturally-derived brightening duo — preserves over 80% of hair colour after 18 washes

Sulfate-Free Vegan Brightening — 100% vegan, sustainably sourced, SLS/SLES-free — clean formula for blondes

83% Fade Defense + 8-Week Brightness — keeps blondes bright + on-tone for up to 8 weeks between salon visits

Blonde Life Brightening Beet Root + Raspberry 100% vegan 83% fade defense 8-week brightness 100% Vegan Cruelty-free Sulfate-free (SLS/SLES) Paraben-free Gluten-free Sustainably sourced

What Else You Need to Know

For blonde, highlighted, lifted, or lightened hair. Pair with Blonde Life Masque weekly + Brilliant Glow Brightening Oil for finishing.

Fragrance

Joico Blonde Life signature

How to Use

Apply to wet hair. Lather. Rinse. Follow with Blonde Life Conditioner.

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