Virtue Recovery Shampoo

$52.00 CAD
$52.00 CAD
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Nourish dry, damaged, depleted hair back to hydrated health.

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. 

What makes it different?

Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Ideal for all hair types, especially hair that’s damaged or in need of extra care. Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments. Safe for color-treated and chemically treated hair.

HOW TO USE: Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.

  • 97% of women said their hair felt softer after just one use.
  • 97% of women felt their hair was less damaged.
  • 91% of women felt their hair was more manageable.

 

KEY INGREDIENTS

Hydrolyzed Quinoa - This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Grapefruit Extract - Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrancy and shine.