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Virtue Smooth Un-Frizz Cream

1 total reviews

$56.00 CAD
$56.00 CAD
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A leave-in treatment cream that conditions and smooths hair, wet or dry, to eliminate frizz and lock out humidity for sleek hair all day. Virtue’s patented Alpha Keratin 60ku® protein binds directly to hair, filling and smoothing cracks and crevices along the cuticle. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.

- Pink Pomelo: Provides nutrients like vitamin A, C, B1, and zinc. - Phospholipids: Help fight frizz and protect against humidity. - Gotu Kola: Supports hair strength, smoothness, and luster.

Hair Texture: Straight, Wavy, Curly
Hair Type: Medium, Thick

What It Is

A leave-in treatment cream that conditions and smooths hair, wet or dry, to eliminate frizz and lock out humidity for sleek hair all day.

Hair Concerns

  • Frizz

Key Benefits

  • Eliminates frizz, wet or dry
  • Locks out humidity all day
  • Smooths straight hair, defines curls
  • Adds heat protection

Highlighted Ingredients

Alpha Keratin 60ku® — smooths cuticle

Pink Pomelo — vitamins A, C, B1, zinc

Phospholipids — fight frizz + humidity

Gotu Kola — strength and luster

Vegan Cruelty-free

What Else You Need to Know

Whatever Metro Vancouver’s weather does, this leave-in holds the cuticle flat — sleek blowouts or defined air-dries, frizz-free. Authorized Virtue retailer. Every purchase earns Beauty with Benefits points, redeemable in-store and online.

How to Use

Apply a quarter-size amount to clean, damp hair from roots to ends. Blow-dry for a smooth finish or air-dry to enhance texture. Can be used daily.

Authorized Virtue retailer · Zennkai Canada since 1984 · Authorized Virtue retailer. Virtue is built on Alpha Keratin 60ku®, a hair-identical keratin protein identified through regenerative-medicine research.