Virtue Smooth Shampoo

1 total reviews

$52.00 CAD
$52.00 CAD
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Turn unruly, frizz-prone strands into manageable hair on its best behavior.

Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

What makes it different?

Formulated with our first-of-its-kind Alpha Keratin 60ku®  protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.

A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.

Ideal for all hair types, especially those with frizz-prone, wavy, or curly hair. Safe for color-treated and chemically treated hair.

HOW TO USE: Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.

  • 97% of women said their hair looked smoother.
  • 97% of women said their hair looked healthier.
  • 80% of women felt their hair looked smoother and more hydrated.


KEY INGREDIENTS

Phospholipids - Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Gotu Kola - A multitasking Indian herb that promotes strength, smoothness, and luster.
Pink Pomelo (Conditioner) - A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.