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Virtue Recovery Damage Reverse Serum

$56.00 CAD
$56.00 CAD
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A leave-in formula clinically shown to quickly repair damage and protect hair from future harm with a hair-identical protein. Packed with the highest percentage of Virtue's hair-identical protein, Alpha Keratin 60ku®, this serum quickly repairs severed bonds that give hair its strength, restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.

Reverses damage from cuticle to core Restores hair elasticity and fiber flexibility Strengthens by refilling lost keratin

Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A leave-in repair serum for damaged, weakened hair. Packed with the highest concentration of Virtue’s hair-identical protein, it works from cuticle to core to rebuild strength where breakage begins.

Hair Concerns

  • Breakage
  • Damage & Repair

Key Benefits

  • Reverses damage from cuticle to core
  • Restores elasticity and fiber flexibility
  • Strengthens by refilling lost keratin
  • Protects against future breakage

Highlighted Ingredients

Alpha Keratin 60ku® — rebuilds bonds

Tremella Mushroom — moisture retention

Vegan Cruelty-free Silicone-free

What Else You Need to Know

Metro Vancouver’s hard water and frequent heat styling accelerate breakage — this leave-in reinforces strength before damage starts. Authorized Virtue retailer. Every purchase earns Beauty with Benefits points, redeemable in-store and online.

How to Use

On damp or dry hair, apply 2–3 pumps from roots to ends. Use as the first step in your routine or layer under other products. Leave in — do not rinse.

Authorized Virtue retailer · Zennkai Canada since 1984 · Authorized Virtue retailer. Virtue is built on Alpha Keratin 60ku®, a hair-identical keratin protein identified through regenerative-medicine research.