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Virtue Curl Shampoo

$52.00 CAD
$52.00 CAD
Shipping calculated at checkout.
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Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.

Hair Texture: Wavy, Curly, Coily
Hair Type: Medium, Thick

What It Is

A rich, non-drying cleanser for curls and coils. It removes oil and build-up while maintaining the natural curl pattern and prepping hair for frizz-free, humidity-resistant styles.

Hair Concerns

  • Frizz

Key Benefits

  • Cleanses without stripping
  • Detangles and de-frizzes
  • Protects from humidity and heat
  • Maintains the natural curl pattern

Highlighted Ingredients

Alpha Keratin 60ku® — repairs breakage

Curl-optimizing polymers — supports pattern

Sulfate-free Silicone-free Vegan Cruelty-free

What Else You Need to Know

Coastal humidity is a curl’s worst enemy — this sulfate-free formula locks out frizz and holds definition through Metro Vancouver’s dampest days. Authorized Virtue retailer. Every purchase earns Beauty with Benefits points, redeemable in-store and online.

Fragrance

Juicy kumquat and grapefruit with peppery greens and warm driftwood

How to Use

Massage into wet hair and scalp, focusing on the scalp. Lather, then rinse. Follow with Virtue Curl Conditioner.

Authorized Virtue retailer · Zennkai Canada since 1984 · Authorized Virtue retailer. Virtue is built on Alpha Keratin 60ku®, a hair-identical keratin protein identified through regenerative-medicine research.