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Loma Daily Shampoo

6 total reviews

$23.95 CAD
$23.95 CAD
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Naturally nourishing and cleansing to leave hair and scalp healthy!

No Sulfates, Parabens or Glutens Naturally nourishing and cleansing to leave hair and scalp healthy Color Safe Aromatherapy of Pure Orange and Tangerine Made in the USA

What It Is

Most people who wash daily are quietly stripping their colour, because most daily shampoos are built around sulfates. This one isn't. Loma builds every formula on a base of certified organic inner-leaf aloe vera rather than water, and cleanses with a sulfate-free surfactant system — so it lifts oil and product without pulling pigment out with it.

Hair Concerns

  • Color-Treated
  • Scalp Health

Key Benefits

  • Sulfate-free — no SLS or SLES. Genuinely colour-safe, even with daily washing. Certified organic aloe base rather than a water base. Cleanses oil and product without stripping. Free of parabens, gluten, soy, sodium chloride and phthalates. Light on fine hair — no residue, no weight.
  • Orange and tangerine LomaTherapy aroma.

Highlighted Ingredients

Certified Organic Aloe Vera (Inner Leaf) — the base of the formula, in place of water; naturally moisturising and soothing to the scalp

Sulfate-Free Cleansing System — lifts oil and product without stripping colour

Baobab Protein — part of the AloeMoist Complex; adds strength

Orange & Tangerine Essential Oils — the LomaTherapy aroma, not a synthetic fragrance oil

What Else You Need to Know

The reason this one sells is simple: people who wash daily usually have to choose between a clean scalp and colour that lasts. Loma's whole proposition is that you shouldn't have to. Made in the USA, in Loma's own facility — they formulate, manufacture and fill in house, which is rare in professional hair care. Vegan. Also available in a 1L professional size and a Litre Duo. Authorized Loma retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Orange and tangerine. LomaTherapy fragrance — essential-oil based, no synthetic fragrance oils.

How to Use

Wet hair. Apply, work into a lather through the scalp and lengths, then rinse. Repeat if hair is heavily soiled or product-loaded. Follow with Loma Daily Conditioner.

Authorized Loma retailer · Zennkai Canada since 1984 · Authorized Loma retailer · Aloe-based pro formulas · AloeMoist Complex · Sulfate-free · Color-safe · Made in Minnesota