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Joico Defy Damage Protective Shampoo

8 total reviews

$26.95 CAD
$26.95 CAD
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With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

  • FREE OF SLS/SLES SULFATES*
  • LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A sulfate-free bond-strengthening shampoo with colour longevity + environmental protection.

Hair Concerns

  • Damaged Hair
  • Color Safe
  • Heat Protection

Key Benefits

  • Bond-strengthening sulfate-free shampoo — defends against daily damage
  • Gently cleanses while boosting hair's natural defense
  • Daily protection against heat, UV, and environmental damage

Highlighted Ingredients

  • Bond-Strengthening Technology — fortifies hair bonds against daily heat, UV, and environmental damage
  • Sulfate-Free + Colour-Preserving — gently cleanses + protects colour longevity while strengthening
  • Antioxidant + UV Defense — shields hair from environmental pollution + heat-styling damage
Defy Damage Bond-strengthening Sulfate-free UV protection Color-safe Cruelty-free Color-safe Sulfate-free Salon-grade American brand

What Else You Need to Know

For all hair types — daily protection against heat, UV, and environmental damage. Pair with Defy Damage Sleepover overnight treatment.

Fragrance

Joico Defy Damage signature

How to Use

Apply to wet hair. Lather. Rinse. Follow with Defy Damage Conditioner.

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