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Joico Defy Damage Protective Shampoo 1L

$62.95 CAD
$62.95 CAD
Shipping calculated at checkout.
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With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

  • FREE OF SLS/SLES SULFATES*
  • LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

The 1L Professional Litre Defy Damage Protective Shampoo — sulfate-free bond-strengthening.

Hair Concerns

  • Damaged Hair
  • Color Safe
  • Best Value

Key Benefits

  • Pro-litre Defy Damage Shampoo — best per-ml value
  • Sulfate-free bond-strengthening + UV defense
  • Salon-favourite daily protection wash

Highlighted Ingredients

  • Bond-Strengthening Technology — fortifies hair bonds against daily heat, UV, and environmental damage
  • Sulfate-Free + Colour-Preserving — gently cleanses + protects colour longevity while strengthening
  • Antioxidant + UV Defense — shields hair from environmental pollution + heat-styling damage
Defy Damage Bond-strengthening Sulfate-free UV protection Color-safe Cruelty-free Color-safe Sulfate-free Salon-grade American brand

What Else You Need to Know

For all hair types — daily protection against heat, UV, and environmental damage. Pair with Defy Damage Sleepover overnight treatment.

Fragrance

Joico Defy Damage signature

How to Use

Apply to wet hair. Lather. Rinse.

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