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Davines OI Shampoo

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$54.00 CAD
$54.00 CAD
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Davines OI Shampoo is the most universally recommended professional shampoo in the Davines range — a Roucou oil-infused formula that delivers extraordinary softness, high-impact shine, and frizz control for every hair type, from a B Corp certified brand that sources its

OI Shampoo is the foundation of the Davines OI system and one of the most beloved professional shampoos in Canadian salons precisely because it works for every hair type without exception. Roucou oil, extracted from the Bixa orellana plant and rich in beta-carotene and antioxidants, penetrates the hair shaft to nourish from within while the gentle lather cleanses without stripping. Hair is left measurably softer, shinier, and more manageable — with frizz noticeably reduced in Metro Vancouver's humid coastal climate. Follow with OI Conditioner and OI Oil for the complete system.

Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A creamy, luxurious daily shampoo for all hair types — milky-smooth lather that gently cleanses while delivering intense hydration, boosting natural shine, and leaving hair satin-soft, full-bodied, and irresistibly perfumed.

Hair Concerns

  • Daily luxury cleanse
  • Antioxidant + UV protection
  • Universal shine + softness
  • Lasting signature fragrance

Key Benefits

  • Award-winning bestseller — the foundational OI cleanse beloved for luxurious shine, softness, and lasting signature scent
  • Roucou Oil delivers Vitamin A + beta-carotene + ellagic acid antioxidants — reduces cellular damage from UV rays and environmental aggressors
  • Sulfate-free creamy lather gently cleanses while delivering hydration — works on any hair type from fine to coarse

Highlighted Ingredients

  • Roucou Oil (Bixa Orellana Seed Extract) — precious extract from the Amazonian Achiote plant, exceptionally rich in beta-carotene (100x more than carrots), ellagic acid, and Vitamin A; antioxidant + restructuring action protects from UV damage
  • Sulfate-free cleansing system — milky-smooth texture for everyday luxury
Sulfate-free Paraben-free Vegan Award-winning B Corp since 2016 Carbon Neutral since 2018 Made in Italy

What Else You Need to Know

The foundational OI cleanse — applied across all hair types as the daily shampoo. The OI line is Davines' best-selling family, distinguished by Roucou Oil from the Amazonian Achiote plant and a signature long-lasting fragrance. Pairs with OI Conditioner + OI All In One Milk for the complete OI ritual. For weekly deep nourishment, add OI Hair Butter as a pre-shampoo treatment.

Fragrance

Signature OI family scent — warm, luxurious, long-lasting; a sophisticated blend that defines the OI ritual experience.

How to Use

Apply to wet hair and gently massage focusing on scalp, then through lengths and ends. Rinse out thoroughly. Repeat if needed. Follow with OI Conditioner.

Authorized Davines retailer · Zennkai Canada since 1984 · Made in Italy · B Corp since 2016 · Carbon Neutral since 2018