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COLOR WOW Root Cover Up

$50.00 CAD
$50.00 CAD
Shipping calculated at checkout.
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Perfect for anyone who wants to cover greys and dark roots, refresh highlights, or create the look of thicker, fuller hair. If you have a thinning hairline or gaps in hairline. Ideal for extending time between color treatments.

Root touch up powder covers grey seamlessly, even covers dark roots + extends highlights without peroxide Precise application, no mess like root cover up sprays Never stiff, sticky, or waxy like mascaras or crayons Looks completely natural, mimics hair’s reflective qualities Water-resistant formula, you can even swim in it No waxes, dyes, or parabens Can also be used to fill in hairlines and cover gaps to create the look of thicker hair

Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A top-selling water-resistant powder that hides grays and dark roots and extends the life of highlights — lasts until shampooed out.

Hair Concerns

  • Gray Coverage
  • Root Cover
  • Highlight Extension

Key Benefits

  • Top-selling powder hides grays and dark roots — water-resistant, swim-safe
  • Lasts until shampooed out — extends time between color appointments
  • Helps lengthen the life of highlights and improves the look of thinning strands

Highlighted Ingredients

  • Mineral-based pigments — natural-looking color match
  • Water-resistant polymers — swim-safe finish
  • Buildable powder formula — easy blending
Water-resistant Swim-safe Top-selling Available in 6 shades Vegan Cruelty-free

What Else You Need to Know

6 shades available: Platinum · Blonde · Light Brown · Medium Brown · Dark Blonde · Dark Brown · Black. Brush onto dry hair at roots or part. Lasts until shampooed.

Fragrance

Fragrance-free

How to Use

Apply with included brush to dry hair at roots, part, or gray areas. Pat lightly to blend. Water-resistant — swim-safe.

Authorized Color WOW retailer · Zennkai Canada since 1984 · Pioneer of color-distortion prevention · Over 60 banned ingredients that distort hair color · Heat protection built into every styling and treatment product · Over 70 major beauty awards