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Celeb Luxury Viral Pastel Lavender Colorwash

$45.95 CAD
$45.95 CAD
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Celeb Luxury Colorwash® with Colorposit™ technology. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™ - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash® with patent-pending, new advanced cleanse + Colorposit™ technology. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.

Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather For easiest detangling, run fingers through hair before and after rinsing colorwash from hair Rinse thoroughly with warm water, especially in nape area of neck Use the complete VIRAL® system as a regimen. Restores hair to a healthy, natural feel

What It Is

Pastel colour is the hardest to keep — soft tones fade to muddy grey almost immediately, and on light blonde they show every wash of wear. This colorwash refreshes soft lavender each time you wash, depositing gentle pastel pigment in 2 to 5 minutes with no bleach, while BondFix rebuilds bonds. Designed for pre-lightened blonde and highlighted hair — the lighter the base, the truer the pastel.

Hair Concerns

  • Color-Treated
  • Damage & Repair

Key Benefits

  • Refreshes soft pastel lavender with every wash. Deposits gentle pigment in 2–5 minutes, no bleach. BondFix rebuilds bonds. Buildable — control the depth. Designed for light blonde and pre-lightened hair. Sulfate-free, PPD-free, 100% vegan.

Highlighted Ingredients

Pastel Lavender Depositing Pigment — a soft, buildable fashion tone that refreshes each wash

BondFix Bond Rebuilder — strengthens the very light, fragile hair pastels require

Plant-Based Cleansing System — sulfate-free, vegan

What Else You Need to Know

Pastels are the most maintenance-hungry colour of all, because they fade fast and show muddiness on light hair — which is exactly what a depositing wash is built to prevent. One firm requirement: pastels only develop on a genuinely light blonde base. On brown or un-lightened hair they simply won't show. If you're not sure your base is light enough, come in and we'll look. Authorized Celeb Luxury retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Signature Celeb Luxury fragrance. Contains parfum.

How to Use

Gloves on. Apply to wet hair, lather, and leave 1 to 3 minutes — pastels are gentle but light bases grab fast, so under-time rather than over. Rinse. For more depth, leave longer or follow with a Colorditioner. Alternate with your regular shampoo to maintain.

Authorized Celeb Luxury retailer · Zennkai Canada since 1984 · Authorized Celeb Luxury retailer · Viral colour-depositing · Vegan · Cruelty-free · USA-made