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Celeb Luxury Viral Silver Colorwash

$45.95 CAD
$45.95 CAD
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Celeb Luxury Colorwash® with Colorposit™ technology. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™ - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash® with patent-pending, new advanced cleanse + Colorposit™ technology. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.

Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather For easiest detangling, run fingers through hair before and after rinsing colorwash from hair Rinse thoroughly with warm water, especially in nape area of neck Use the complete VIRAL® system as a regimen. Restores hair to a healthy, natural feel

What It Is

A silver colour-depositing shampoo that tones harder than an ordinary purple shampoo — it deposits cool silver pigment to knock out yellow and brass on blonde, grey and lightened hair, and it does it in 2 to 5 minutes. What sets it apart is BondFix: a bond rebuilder built into the formula, so every toning wash also strengthens the fragile, over-lightened hair that needs toning most.

Hair Concerns

  • Blonde & Brassiness
  • Color-Treated
  • Damage & Repair

Key Benefits

  • Deposits cool silver pigment to neutralise yellow and brass. Tones in 2–5 minutes. BondFix bond rebuilder strengthens as it tones. Buildable — wash again for more. For blonde, grey, silver and lightened hair. Sulfate-free, PPD-free, peroxide-free, 100% vegan and cruelty-free.

Highlighted Ingredients

Silver Depositing Pigment — a cool toner that neutralises yellow and brass while depositing a silver cast

BondFix Bond Rebuilder — built into every formula; strengthens and repairs over-lightened hair with each wash

Plant-Based Cleansing (Coconut & Sugar Derived) — sulfate-free and vegan

What Else You Need to Know

This is toning and bond repair in one step — which matters, because the hair that goes brassiest is the most lifted, and the most lifted is the most fragile. A standard purple shampoo tones but does nothing structural; this does both. A word on control: porous or very pale hair grabs silver fast and can go grey-dull if over-timed, so start at two minutes and build. Also available as a matching Colorditioner. Authorized Celeb Luxury retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Signature Celeb Luxury fragrance. Contains parfum.

How to Use

Wear gloves — this deposits real pigment and will stain skin and surfaces. Apply to wet hair, work into a lather, and leave 2 to 5 minutes depending on how much toning you want and how porous your hair is. Start short. Rinse. For more, wash again. Follow with the Silver Colorditioner. To maintain, alternate with your regular shampoo.

Authorized Celeb Luxury retailer · Zennkai Canada since 1984 · Authorized Celeb Luxury retailer · Viral colour-depositing · Vegan · Cruelty-free · USA-made