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Celeb Luxury Viral Red Colorwash

$45.95 CAD
$45.95 CAD
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Celeb Luxury Colorwash® with Colorposit™ technology. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™ - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash® with patent-pending, new advanced cleanse + Colorposit™ technology. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.

Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather For easiest detangling, run fingers through hair before and after rinsing colorwash from hair Rinse thoroughly with warm water, especially in nape area of neck Use the complete VIRAL® system as a regimen. Restores hair to a healthy, natural feel

What It Is

Red is the fastest-fading fashion colour there is — the molecule is large and washes out quickly, which is why red-heads are forever chasing it. This colorwash puts the pigment back every time you wash: a high-lather, sulfate-free shampoo that refreshes and maintains vivid red in 2 to 5 minutes with no bleach or peroxide, while BondFix rebuilds bonds. Brightest on pre-lightened hair. 100% vegan.

Hair Concerns

  • Color-Treated
  • Damage & Repair

Key Benefits

  • Refreshes and maintains vivid red — the fastest-fading fashion shade. Deposits colour in 2–5 minutes, no bleach or peroxide. BondFix rebuilds bonds. Buildable intensity. Brightest on bleached and pre-lightened hair. Sulfate-free, PPD-free, 100% vegan.

Highlighted Ingredients

Vivid Red Depositing Pigment — refreshes the fastest-fading fashion colour with every wash

BondFix Bond Rebuilder — repairs the lifted hair red is applied over

Plant-Based Cleansing System — sulfate-free, coconut and sugar derived, vegan

What Else You Need to Know

If you've ever gone red, you know the routine: brilliant for a week, faded and patchy by three, and the salon re-do costs a fortune. This makes upkeep part of your wash instead — and because red fades fastest, it's the shade that benefits most from a depositing wash. Vivid shades need a lightened base to show properly. Authorized Celeb Luxury retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Signature Celeb Luxury fragrance. Contains parfum.

How to Use

Gloves on — red stains hardest of all. Apply to wet hair, lather, leave 2 to 5 minutes, rinse. Wash again or follow with the Red Colorditioner for more intensity. Alternate with your regular shampoo to maintain.

Authorized Celeb Luxury retailer · Zennkai Canada since 1984 · Authorized Celeb Luxury retailer · Viral colour-depositing · Vegan · Cruelty-free · USA-made