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Bumble and bumble. Illuminated Blonde Purple Shampoo

$51.00 CAD
$51.00 CAD
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Bumble and bumble's Illuminated Blonde Purple Shampoo gently yet effectively cleanses, while helping illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands.

Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A purple shampoo for blonde, bleached + highlighted hair — neutralizes brassiness · cruelty-free.

Hair Concerns

  • Blonde Hair
  • Bleached Hair
  • Highlighted
  • Brassiness
  • Toning

Key Benefits

  • Purple shampoo system — gently neutralizes brassy + yellow tones
  • Cleanses, hydrates + reduces frizz for blonde, bleached + highlighted hair
  • Brand-new Illuminated Blonde franchise launch · cruelty-free

Highlighted Ingredients

  • Purple Tone-Neutralizing Pigments: Direct violet pigments deposit onto blonde, bleached + highlighted hair to neutralize unwanted brassy + yellow tones — the gold standard color theory for cool, bright blondes.
  • For Blonde Maintenance: Designed for blonde to highlighted hair maintaining a cool, bright tone between salon visits.
  • Hydrating + Frizz-Reducing: More than just toning — also cleanses, hydrates + reduces frizz to support overall hair health.
  • Citric Acid pH Balance: Helps improve scalp condition + remove excess oil while toning.
Cruelty-Free Purple Shampoo Blonde Toning Anti-Brassiness For Blonde For Bleached For Highlighted Founded 1977 NYC heritage Cruelty-free Paraben-free Phthalate-free

What Else You Need to Know

This purple shampoo gently + effectively cleanses while helping to illuminate blonde hair by neutralizing brassy tones, in addition to hydrating + reducing frizz. Cruelty-free.

Fragrance

Bumble Illuminated Blonde signature. Top: vibrant Pink Currant + Grapefruit + Pear + Cardamom Tea. Heart: Cucumber + Violet + Rose. Base: Woods + Sandalwood + Cedarwood + Orris.

How to Use

Apply to wet hair. Lather + leave on for 2-5 minutes for maximum toning effect. Rinse thoroughly. Follow with Illuminated Blonde Purple Conditioner. Use 1-2 times per week or as needed based on brassiness level.

Authorized Bumble retailer · Zennkai Canada since 1984 · Founded 1977 NYC · Cruelty-free · Paraben + phthalate + mineral oil + formaldehyde-free · The hairdresser's brand