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      KEY BENEFITS

      - Instant shine

      - Softer hair
      - Long-lasting frizz control
      - Long-lasting hairstyles
      - Restorative and reparative
      - 78% less damaging than a regular straightener

      Reap even more benefits when you bundle the L’Oreal Steam Activated Milk (fine hair) OR Steam Activated Cream (coarse hair) and the Steam Activated Serum.


      The Milk and Cream are both used to smooth and repair. They contain Herbal Keratin Technology that is activated and diffused by the steam while styling. It also works to protect your hair against heat.


      The Serum is a high definition smoothing serum. It is enriched with apricot and avocado oil that also repairs and leaves your hair frizz free and naturally shiny!

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