In the spirit of Earth Month, we wanted to break down some of our favorite clean beauty brands that we carry here at Zennkai! From sustainability to vegan formulas, check out these amazing brands:

PUREOLOGY

Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.

• 100% VEGAN FORMULAS
• ZEROSULFATE® COLOR CARE
• CONCENTRATED FORMULAS

Beauty For You And The Planet - BEAUTY + SUSTAINABILITY IN EVERYTHING WE DO!

Since our founding in 1983, Davines has seen a lot of changes: what began as a small family research lab has grown into an international corporation certified by B Corp.But through it all, they've remained a family-owned business dedicated to creating beautiful hair care products that keep environmental impact and sustainability in mind.

If you're new to Davines (or just need a little refresher), here's a quick run through on how they embody their tagline "beauty + sustainability" in everything we do:

• 100% of the energy they use to manufacture their products in Parma, Italy is renewable
• 81% of paper and cardboard packaging is made from recycled materials
• 100% of their product packaging is carbon neutral through their EthioTrees reforestation partnership
• 80% of their ingredients are organically certified, natural or modified natural
• 60% of all packaging (primary, secondary and tertiary) is made from recycled materials
• 44% of plastic packaging is made from either bio-based or recycled materials

LOMA is a collection of organically infused, aromatic products for daily comfort. Naturally healing, organic ingredients partnered with environmentally-conscious manufacturing give you exceptional performance. David, the founder of LOMA Hair Care, created a collection of aromatic, organically infused products with his family in mind. Wanting his daughter Franky, her friends and their families to have a bath and body collection that is free from the world of products filled with parabens, dioxanes, phthalates, hormones, pesticides and more.

They promise quality and longevity, and their passion is in the process - they research and test each raw material to ensure they're as clean as they claim to be. Their products are paraben, sodium chloride, gluten, soy and phthalate free, and have sulfate-free cleansing. They are also vegan friendly. And, of course, they NEVER test on animals!

PACKAGING THAT CARES: AG creates sustainable packaging made from responsible and recycled materials with refillable options. Real beauty believes in better — They’re constantly researching even more sustainable solutions for a brighter future.

WASTE LESS. SAVE MORE. IT’S EASY.

AG shampoos and conditioners are offered in 1L pouches to refill regular-sized bottles. This diverts more plastic bottles from landfills and provides up to 45% savings Refill pouches by the numbers:

• 73% less plastic than our previous plastic bottles
• 62% less energy to produce

RECYCLED PLASTIC PACKAGING

AG uses post-consumer regrind (PCR) across the entire classic collection of shampoo and conditioner bottles.

What is PCR?

Post consumer regrind (PCR) is made from recycled materials. It is a more sustainable packaging option as it reduces the production of plastics from non-renewable petroleum products.

All plastic bottles are made from at least 30% PCR. Their goal is to have all plastic packaging made from 100% PCR as more regrind plastic becomes available.

Refill Bonus

All classic collection shampoos and conditioners are available in refill pouches so you can refill to reuse again and again.

ALUMINUM PACKAGING

AG has introduced rust-free, shower-safe, aluminum packaging for select products in our Plant-Based Essentials collection. Unlike many plastics, aluminum can be recycled over and over.

Refill Bonus

All Plant Based Essential shampoos and conditioners are available in refill pouches so you can refill to reuse again and again.

THE ENVIRONMENT COMES FIRST: Healthier hair, healthier planet.

Olaplex is devoted to developing and maintaining sustainable products with environmental, social, and economic benefits while protecting public health & the environment over the entire lifecycle. They believe benefits go beyond healthy hair. Olaplex understands that they are responsible for creating as little harm as possible to the environment and one way they do this is by limiting their secondary packaging. Their efforts to reduce their carbon footprint are ones they are incredibly proud to share. Together with their updated carbon negative footprint from 2015 to 2021:

• Saved 57MM gallons of water from being wasted
• Eliminated 35MM pounds of Greenhouse Gases from being emitted into the environment
• Protected 44K trees from being deforested

Olaplex’s cruelty-free, non-toxic formulas promote wellness in your hair without threatening the environment. They are also proud to be VEGAN as well as free of Parabens, Sulfates, Phthalates and Phosphates.

“OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.”

- HORST RECHELBACHER, FOUNDER

Discover how Aveda’s 100% vegan formulas deliver healthier looking and feeling hair—no compromises.

What are you buying? More than 85% of Aveda’s packaging contains 100% post-consumer recycled materials

Go beeswax-free. Try their 100% vegan, cruelty-free hair, skin and body care.

CLEAN WATER CHANGES EVERYTHING

Aveda has raised over $67M to provide clean water globally and protect clean water locally