Amika is Back!
Why Amika? Because they were “kind & clean before it was a thing!”
Amika was founded in 2007 in Brooklyn, NY, where creativity & culture are a way of life. Amika means “friend” in the Esperanto language & symbolizes the company’s belief in the power of community, & represents the beauty of diversity. Amika embodies a culture of inclusion, positivity, & fun!
With 10 collections, their newest campaign hopes to show that they have products catering to all ethnicities, ages, & genders. Amika products include Sea Buckthorn Berry, a superfruit that provides the Omega 7 fatty-acid to increase elasticity & collagen.
Amika is cruelty free & has been certified under the Leaping Bunny Standard, & is environmentally friendly with their bottles being made of 90% PCR. Their products are also free of sulfates, parabens, aluminum, starch, phthalates, & DEA!
Let’s take a look at some of Amika’s best sellers!
Perk Up Dry Shampoo
Known as “the holy grail” of dry shampoo, this well known bestseller from Amika uses rice starch to actually make your hair look AND feel clean without the heavy, powdery feeling. Suitable for all hair types, this super fine mist smells amazing & gives your hair the perfect volume & oomph for up to 4 days. It’s also vegan certified!
THE WIZARD DETANGLING PRIMER
This all-in-one vegan mist for all hair types helps to detangle & smooth the hair while protecting against thermal damage & cutting down blow dry time. With avocado oil’s benefits of protein, vitamin A, D, E, B6, amino acids, folic acid & minerals to smooth & moisturize the hair, as well as provitamin B5, your hair will be full of bounce & silky-smooth shine!
BUST YOUR BRASS COOL BLONDE SHAMPOO
Looking for a sulfate free option for your purple shampoo? This ultra-violet pigmented shampoo is safe for Brazilian & keratin treated hair! Including Wild Cherry Bark Extract, Hydrolyzed Keratin, & Avocado Oil, your blonde hair will have improved shine & softness, & restored moisture & elasticity. Use this shampoo 3 times a week to keep your blonde hair light, bright & soft!