{"product_id":"pureology-smooth-gloss-treatment-mask","title":"Pureology Smooth Gloss Treatment Mask","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFrizzy, colour-treated hair needs a mask that addresses both concerns simultaneously — not a repair treatment that ignores frizz, or a smoothing mask that ignores colour. Pureology Smooth Gloss Treatment Mask is the conditioning anchor of the Smooth Gloss system: a luxurious, creamy rinse-out mask built around the brand's Silkmorphose™ technology and patented Antifade Complex®, delivering 8x smoother hair, glossy shine, and deep conditioning in 3–5 minutes. Frizz-prone. Colour-treated. Sorted.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSmooth Gloss Treatment Mask is built on a dual smoothing and colour protection system — two distinct ingredient complexes that address frizz and colour fade through different mechanisms.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eQuaternium-87\u003c\/strong\u003e is Pureology's \u003cstrong\u003eSilkmorphose™\u003c\/strong\u003e technology — the formula's hero active, inspired by the protein fibers found in silk. Quaternium-87 is a quaternary conditioning polymer specifically engineered to mimic the smoothing properties of silk protein at the hair surface. It deposits a fine, oriented conditioning film on the cuticle that envelops each strand in a protective veil, smoothing the surface irregularities that scatter light and cause frizz, and aligning the cuticle scales for a unified, reflective finish. This is the mechanism behind both the frizz-shielding and the glossy shine outcomes — the same film that tames frizz also creates the mirror-like surface that produces the +50% glossier shine result.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePolyquaternium-67\u003c\/strong\u003e is a silk-derived cationic conditioning polymer that reinforces the Silkmorphose™ film. Polyquaternium-67 is derived from silk and provides a complementary conditioning deposit with strong anti-static properties — reducing the static charge that causes frizzy hair to expand and separate, while delivering additional silky slip and combability. Together, Quaternium-87 and Polyquaternium-67 create the Smooth Gloss system's characteristic \"silk veil\" conditioning effect: hair that feels smooth to the touch and behaves smoothly in humidity.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBehentrimonium Chloride\u003c\/strong\u003e is the primary cationic conditioning agent — depositing at damaged cuticle points for targeted slip, detangling, and cuticle-smoothing. \u003cstrong\u003eCetearyl Alcohol\u003c\/strong\u003e and \u003cstrong\u003eCetyl Esters\u003c\/strong\u003e form the rich, creamy emollient conditioning base. \u003cstrong\u003eHydrogenated Polyisobutene\u003c\/strong\u003e is a lightweight hydrocarbon emollient that provides shine enhancement and surface-smoothing without the heaviness of heavier oils. \u003cstrong\u003eHydroxyethylcellulose\u003c\/strong\u003e builds the formula's creamy texture and contributes a lightweight film-forming effect during processing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe \u003cstrong\u003eamino acid complex\u003c\/strong\u003e — \u003cstrong\u003eGlycine, Serine, Alanine\u003c\/strong\u003e — deposits free amino acids at the hair surface during the treatment, reinforcing the hair's natural protein structure at the sites of greatest damage. \u003cstrong\u003eBiotin\u003c\/strong\u003e supports hair health and structural integrity at the fibre level.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePureology's Antifade Complex®\u003c\/strong\u003e is the formula's colour protection system — a patented complex that includes \u003cstrong\u003eHelianthus Annuus (Sunflower) Seed Extract\u003c\/strong\u003e and \u003cstrong\u003eEthylhexyl Salicylate\u003c\/strong\u003e (a UV filter). Together they absorb UV radiation and neutralise the free radicals that drive photo-oxidative colour fade, extending the vibrancy of colour-treated hair between appointments. \u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e provides additional antioxidant reinforcement. \u003cstrong\u003eCitric Acid\u003c\/strong\u003e seals the cuticle at rinse-out, locking in the conditioning complex.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe fragrance is an evocative blend of fresh, crisp, salty notes layered with the warm depth of vanilla and sandalwood — described by Pureology as capturing the \"comforting caress of magic hour\" after a day of sun and sea.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen used as the complete Smooth Gloss system (Shampoo + Mask + Silkmorphose™ Spray):\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e8x smoother hair\u003c\/strong\u003e — vs. non-conditioning shampoo\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e+50% glossier shine\u003c\/strong\u003e — vs. unwashed hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e90% humidity protection\u003c\/strong\u003e — vs. non-conditioning shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e100% vegan. Sulfate-free. Color-safe.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eMetro Vancouver note:\u003c\/em\u003e Coastal humidity is the most reliable driver of frizz rebound on colour-treated hair in Metro Vancouver — atmospheric moisture enters the porous, chemically treated cuticle and disrupts any smoothing treatment's results within hours. The Silkmorphose™ protective veil is specifically engineered to resist that humidity uptake. For maximum performance in Vancouver's climate, use the complete Smooth Gloss system: Shampoo + Mask + Silkmorphose™ Spray.*\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e Frizz-prone, colour-treated hair of all types, densities, and textures — Pureology confirms it works for fine hair too, using a light amount to maintain volume while achieving a smooth, glossy finish. Use weekly or as needed in place of conditioner for a deeper conditioning treatment. Works on all curl patterns for frizz-prone colour-treated curly hair where extra conditioning is needed alongside smoothing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003ePart of the Smooth Gloss system — for best frizz control, humidity protection, and shine results, follow with Smooth Gloss Silkmorphose™ Spray after blow-drying.\u003c\/em\u003e\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"250ml","offer_id":49786924204272,"sku":"884486549204","price":51.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/files\/PureologySmoothGlossMask.jpg?v=1780333014","url":"https:\/\/zennkai.com\/products\/pureology-smooth-gloss-treatment-mask","provider":"Zennkai","version":"1.0","type":"link"}