{"product_id":"kms-curl-up-wave-foam-200ml","title":"KMS Curl Up Wave Foam","description":"\u003cp\u003eDefined waves and curls need two things that are often in tension: enough hold to keep the pattern intact through the day, and enough moisture to keep the hair soft, moveable, and frizz-free rather than stiff and dehydrated. KMS CURLUP Wave Foam delivers both — a lightweight styling foam with a flexible hold system that enhances wave and curl formation, locks in definition for up to 72 hours in humidity, and incorporates moisturising properties specifically for waves and curls that go dry in hot summers or cold, dry winters.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCURLUP Wave Foam is built around KMS's \u003cstrong\u003eInnovative Shaping Blend\u003c\/strong\u003e — a combination of professional hold polymers and botanical actives calibrated for wavy to curly hair that needs definition without rigidity.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e is the primary hold resin — a flexible vinyl-based polymer that sets around wave and curl formations as the hair dries, holding the pattern in shape through movement and humidity. VP\/VA Copolymer's flexibility is the key characteristic: it creates hold at a level of 2 out of 5 on KMS's scale, designed specifically for natural-looking waves and curls that move and bounce rather than stay frozen. The low hold number is not a limitation — it is the design intent for a wave foam whose primary goal is definition and frizz control, not structure.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHydroxypropyltrimonium Hydrolyzed Corn Starch\u003c\/strong\u003e is a cationic starch derivative that provides a double function: body-building and moisture management. It deposits a lightweight, positively charged film on the hair shaft that adds body and definition to wave patterns, while its starch base absorbs excess oil and provides the micro-texture that helps curls and waves hold their shape through the day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePropylene Glycol\u003c\/strong\u003e and \u003cstrong\u003eGlycerin\u003c\/strong\u003e form the formula's moisturising core — two complementary humectants that draw moisture from the environment into the hair shaft and hold it there. This is the mechanism behind the \"moisturising properties\" highlighted by KMS: the humectant system actively maintains the hair's internal water content through the styling and drying process, preventing the dehydration that causes curls to become brittle, crunchy, or undefined. \u003cstrong\u003ePanthenol\u003c\/strong\u003e (provitamin B5) reinforces this at a structural level, penetrating the cortex to bind moisture and improve the elasticity that allows waves and curls to spring back to their pattern.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMentha Piperita (Peppermint) Leaf Extract\u003c\/strong\u003e and \u003cstrong\u003eCitrus Aurantium Dulcis (Orange) Flower Extract\u003c\/strong\u003e are the botanical actives in the CURLUP Shaping Blend — providing a calming, curl-enhancing botanical contribution alongside their characteristic sensory properties. Peppermint is traditionally recognised for its stimulating and refreshing effect on the scalp; Orange Flower for its soothing and softening properties on sensitised hair. \u003cstrong\u003eAcrylates\/Palmeth-25 Acrylate Copolymer\u003c\/strong\u003e and \u003cstrong\u003ePVP\u003c\/strong\u003e provide supplementary hold support and film-forming stability. \u003cstrong\u003eEthylhexyl Methoxycinnamate\u003c\/strong\u003e provides UV protection at the hair shaft level. \u003cstrong\u003eSorbitol\u003c\/strong\u003e adds additional humectant moisture retention.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe fragrance is a vibrant blend of fruits, flowers, and greenery with subtle sweetness and clear, harmonious vibrancy — the signature CURLUP scent profile.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eVegan formula. PETA certified. CO2 compensated (Climate Partner certified). Lightweight aluminium can — approximately 15% lighter than standard aluminium aerosol.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eMetro Vancouver note:\u003c\/em\u003e Coastal humidity in Metro Vancouver supports the moisture balance that waves and curls need — but it also drives frizz expansion in hair that isn't properly conditioned or held. The 72-hour humidity resistance of CURLUP Wave Foam, combined with the Propylene Glycol and Glycerin moisturising system, keeps waves defined and frizz-free through the specific conditions of Vancouver's damp coastal climate rather than fighting against them.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e Wavy (2A–2C) to curly (3A–3C) hair of any density. Particularly effective for fine wavy hair that heavier curl creams weigh down, and for any curl type that experiences dryness in dry winter conditions or hot summer heat. Work through towel-dried hair before diffusing or air-drying — do not apply to soaking wet hair, which dilutes the formula and reduces wave definition.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eVP\/VA Copolymer (Innovative Shaping Blend)\u003c\/strong\u003e — Flexible hold resin; sets around wave and curl patterns without rigidity for natural-looking definition with movement\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHydroxypropyltrimonium Hydrolyzed Corn Starch\u003c\/strong\u003e — Cationic starch derivative; adds body and definition to wave patterns while absorbing excess oil\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePropylene Glycol \u0026amp; Glycerin\u003c\/strong\u003e — Dual humectant moisturising system; draws moisture into the hair shaft and maintains it through the drying process to prevent crunchy, dehydrated curls\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e — Penetrates the cortex and binds moisture structurally; improves elasticity for curls and waves that spring back to their pattern\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eMentha Piperita (Peppermint) Leaf Extract\u003c\/strong\u003e — Botanical active; stimulating, refreshing, and curl-enhancing\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCitrus Aurantium Dulcis (Orange) Flower Extract\u003c\/strong\u003e — Botanical active; soothing and softening for sensitised hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEthylhexyl Methoxycinnamate\u003c\/strong\u003e — UV filter; protects the hair shaft from photo-oxidative damage through the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003eWork through towel-dried hair from roots to ends. Scrunch into lengths to encourage wave and curl formation. Diffuse with a diffuser attachment for enhanced definition and volume, or air-dry for a softer, more natural wave.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eStylist tip: Apply to towel-dried rather than soaking-wet hair for best definition. Excess water dilutes the hold polymer and reduces wave pattern formation. Scrunch out the cast once fully dry for soft, touchable waves.\u003c\/em\u003e\u003c\/p\u003e","brand":"KMS","offers":[{"title":"200ml","offer_id":20390729285691,"sku":"4044897270500","price":25.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/files\/KMSCurlUpWaveFoam.jpg?v=1779293526","url":"https:\/\/zennkai.com\/products\/kms-curl-up-wave-foam-200ml","provider":"Zennkai","version":"1.0","type":"link"}