{"product_id":"km-body-builder-mousse","title":"Kevin Murphy Body.Builder Mousse","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/files\/Clean_Beauty_Badges_100x100.jpg?v=1652718638\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eDid you know some brands follow \u003cstrong\u003eM\u003c\/strong\u003einimum \u003cstrong\u003eA\u003c\/strong\u003edvertised \u003cstrong\u003eP\u003c\/strong\u003erice?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCheck out one of our locations! In-Store pricing may be lower.\u003c\/li\u003e\n\u003cli\u003eAre you a Beauty with Benefits Member? Get Exclusive Member Pricing!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/zennkai.com\/account\/register\" title=\"Zennkai Beauty with Benefits Sign Up\"\u003eSign up\u003c\/a\u003e or \u003ca href=\"https:\/\/zennkai.com\/account\/login\" title=\"Zennkai Beauty with Benefit Log In\"\u003eLog in\u003c\/a\u003e now!\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe reason most people under-apply mousse is the crunch. Load on too much, and the result is stiff, sticky, over-set hair that looks heavily styled rather than naturally full. BODY.BUILDER is the mousse built to eliminate that hesitation — a weightless, spray-delivered formula where the more you apply, the more body you build, without any sticky crunch at the end. The end result is flexible fullness: volume that looks and feels like healthy hair, not product.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBODY.BUILDER is a volumising spray mousse delivered via aerosol — applied as a fine mist to damp hair rather than pumped from a traditional mousse dispenser. This delivery method distributes the formula more evenly through the hair section than hand-dispensed foam, creating a more consistent body-building deposit from root to tip.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e and \u003cstrong\u003ePolyquaternium-11\u003c\/strong\u003e form KEVIN.MURPHY's proprietary \u003cstrong\u003e'memory hold' resin system\u003c\/strong\u003e — the core of the formula's performance. VP\/VA Copolymer is a flexible vinyl hold resin that sets around the hair's styled shape as it dries and holds the volume pattern through movement. Polyquaternium-11 is a cationic cellulose-derived conditioning polymer that equalises structural charge across the hair shaft — reducing static, improving combability during blow-drying, and delivering the anti-static, body-building properties that make the finished result feel like lifted, healthy hair rather than product-coated hair.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe critical characteristic of the memory hold system is its \u003cstrong\u003eflexibility\u003c\/strong\u003e — the polymers set around the curl or wave or volume shape without becoming rigid. When the style moves, the polymer flexes with it rather than cracking or flaking, which is why layering on additional product builds body progressively rather than accumulating residue or stiffness.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e penetrates the hair shaft and binds moisture at a structural level, improving elasticity and imparting natural shine throughout the drying process. On fine hair especially, the Panthenol conditioning action prevents the formula from making hair feel dry or brittle at the root — the most common failure mode of volumising products that prioritise hold over hair health.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePEG-60 Almond Glycerides\u003c\/strong\u003e and \u003cstrong\u003ePEG-12 Dimethicone\u003c\/strong\u003e provide the formula's silky, non-greasy feel and slip — contributing to the weightless quality that allows the mousse to distribute evenly without matting or weighing down the hair. \u003cstrong\u003eCitrus Reticulata (Tangerine) Peel Oil\u003c\/strong\u003e and \u003cstrong\u003eCitrus Aurantium Dulcis (Orange) Peel Oil\u003c\/strong\u003e provide the fresh, citrus-forward fragrance signature that makes the styling step itself feel premium rather than utilitarian. \u003cstrong\u003eEthylhexyl Methoxycinnamate\u003c\/strong\u003e provides UV protection at the hair shaft level.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSulphate-free. Paraben-free. Cruelty-free. For every can of BODY.BUILDER sold, a financial contribution is made to help reduce global carbon emissions.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eMetro Vancouver note:\u003c\/em\u003e Coastal humidity adds atmospheric weight to fine hair through the day and causes volume to collapse faster in damp conditions. The memory hold resin system in BODY.BUILDER creates a humidity-resistant body foundation during blow-drying that holds its shape through the day — particularly relevant for fine or limp hair styled in Metro Vancouver's coastal climate.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e All hair types seeking volume, body, and flexible hold. Particularly effective for fine, limp, or low-density hair where volume collapses through the day. Works on medium and thick hair for big, smooth shapes and blowout-style fullness. Apply to damp hair before blow-drying for maximum body; layer on additional product for more dramatic volume without fear of build-up or stiffness.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eVP\/VA Copolymer \u0026amp; Polyquaternium-11 ('Memory Hold' Resin System)\u003c\/strong\u003e — Flexible hold polymers that build volume, set the style's shape, and hold it through movement without crunch, stiffness, or flaking\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e — Penetrates the hair shaft and binds moisture; improves elasticity and imparts natural shine through the drying process\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePEG-60 Almond Glycerides\u003c\/strong\u003e — Provides the weightless, silky feel that allows even distribution without matting\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePEG-12 Dimethicone\u003c\/strong\u003e — Lightweight silicone slip; contributes to the non-greasy, voluminous finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCitrus Reticulata (Tangerine) \u0026amp; Citrus Aurantium Dulcis (Orange) Peel Oil\u003c\/strong\u003e — Natural citrus fragrance complex\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEthylhexyl Methoxycinnamate\u003c\/strong\u003e — UV filter; protects the hair shaft from photo-oxidative damage through the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003eShake well. Apply to damp hair by spraying evenly through sections from roots to ends. Dry in with a blow-dryer using a round brush or diffuser for maximum volume and body. Layering: Don't hold back. The more product you apply, the more body you build — without any sticky or crunchy result. Apply in layers during blow-drying for progressively more dramatic fullness.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eKevin Murphy's tip: \"The more you add, the more body you build — no crunchy stickiness, just the body. Go ahead and work that body… your hair will thank you for it.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN MURPHY","offers":[{"title":"350ml","offer_id":43744530432240,"sku":"9339341061410","price":49.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/products\/BODYBUILDER.jpg?v=1674164711","url":"https:\/\/zennkai.com\/products\/km-body-builder-mousse","provider":"Zennkai","version":"1.0","type":"link"}