{"product_id":"kevin-murphy-hydrate-me-wash-shampoo-litre","title":"Kevin Murphy Hydrate-Me.Wash Shampoo 1L","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/files\/Clean_Beauty_Badges_100x100.jpg?v=1652718638\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eDid you know some brands follow \u003cstrong\u003eM\u003c\/strong\u003einimum \u003cstrong\u003eA\u003c\/strong\u003edvertised \u003cstrong\u003eP\u003c\/strong\u003erice?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCheck out one of our locations! In-Store pricing may be lower.\u003c\/li\u003e\n\u003cli\u003eAre you a Beauty with Benefits Member? Get Exclusive Member Pricing!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/zennkai.com\/account\/register\" title=\"Zennkai Beauty with Benefits Sign Up\"\u003eSign up\u003c\/a\u003e or \u003ca href=\"https:\/\/zennkai.com\/account\/login\" title=\"Zennkai Beauty with Benefit Log In\"\u003eLog in\u003c\/a\u003e now!\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIf HYDRATE-ME.WASH is already your daily hydrating wash, the litre is the format that makes consistent use effortless. The same Kakadu Plum and Shea Butter formula — the antioxidant-rich, sulphate-free wash that replenishes moisture and restores shine — in a professional size that cuts cost per ml by 34% and keeps dry hair on a routine that works.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHYDRATE-ME.WASH is built around \u003cstrong\u003eTerminalia Ferdinandiana (Kakadu Plum) Fruit Extract\u003c\/strong\u003e — an Australian native with the highest known natural Vitamin C concentration of any plant on earth. It smooths the cuticle surface to lock in essential moisture and neutralises the free radicals from UV exposure, heat styling, and environmental pollution that progressively deplete the hair's structural proteins and natural shine response.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eButyrospermum Parkii (Shea) Butter\u003c\/strong\u003e delivers rapid-absorbing emollient moisture from root to tip, rehydrating hair and scalp without clogging the cuticle. \u003cstrong\u003eOenothera Biennis (Evening Primrose) Oil\u003c\/strong\u003e provides Omega-6 fatty acids and hydrophilic phospholipids that help the hair shaft retain moisture between washes. \u003cstrong\u003eRetinyl Palmitate (Vitamin A)\u003c\/strong\u003e smooths the hair shaft and improves elasticity. \u003cstrong\u003ePanthenol\u003c\/strong\u003e penetrates the cortex to bind moisture structurally. A full vitamin complex — \u003cstrong\u003eBiotin, Vitamins B6, C, and E\u003c\/strong\u003e — supports hair strength and long-term condition with every wash. \u003cstrong\u003eHydrolyzed Milk Protein\u003c\/strong\u003e deposits into micro-fractures to reinforce tensile strength. \u003cstrong\u003eUndaria Pinnatifida (Wakame)\u003c\/strong\u003e and \u003cstrong\u003eCentella Asiatica\u003c\/strong\u003e provide marine and botanical reinforcement.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe sulphate-free surfactant system cleanses thoroughly with a creamy lather without stripping the moisture the formula is built to restore.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen used with HYDRATE-ME.RINSE: \u003cstrong\u003e5x more shine and 3x smoother hair\u003c\/strong\u003e after just one use, per internal testing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSulphate-free. Paraben-free. Cruelty-free.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eMetro Vancouver note:\u003c\/em\u003e Hard water mineral deposits compound dryness by roughening the cuticle and blocking moisture uptake. If results are less than expected, a chelation step before your HYDRATE routine may be the missing variable. See our \u003ca href=\"https:\/\/zennkai.com\/pages\/hard-water-hair-damage\" title=\"Hard Water Hair Damage | Buy in Canada | Zennkai\"\u003eHard Water Hair Damage hub\u003c\/a\u003e for the protocol.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e Normal to dry hair of any texture. The litre size suits daily users, households sharing a wash routine, or anyone using HYDRATE-ME.WASH as their consistent everyday shampoo who wants the most cost-effective format. Colour-safe. Can be used daily.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003ca href=\"https:\/\/zennkai.com\/collections\/kevin-murphy\/products\/kmhydrate-me-washshampoo250ml\" title=\"Kevin Murphy Hydrate Me Wash Shampoo 250ml | Buy in Canada | Zennkai\"\u003e\u003cem\u003eAlso available in 250 ml →\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eTerminalia Ferdinandiana (Kakadu Plum) Fruit Extract\u003c\/strong\u003e — Highest known natural Vitamin C concentration of any plant; smooths the cuticle, locks in moisture, and neutralises free radicals from heat and environmental damage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea) Butter\u003c\/strong\u003e — Rich emollient; rapidly absorbs to rehydrate hair and scalp without clogging the cuticle\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOenothera Biennis (Evening Primrose) Oil\u003c\/strong\u003e — High in Omega-6 and moisture-loving phospholipids; helps the hair shaft retain water\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eRetinyl Palmitate (Vitamin A)\u003c\/strong\u003e — Smooths the hair shaft and improves elasticity\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e — Penetrates the cortex and binds moisture structurally\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eUndaria Pinnatifida Extract (Wakame)\u003c\/strong\u003e — Marine botanical; reinforces hair strength with minerals and amino acids\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHydrolyzed Milk Protein\u003c\/strong\u003e — Improves tensile strength and manageability\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBiotin (Vitamin B7)\u003c\/strong\u003e — Strengthens the hair shaft and supports damage prevention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOE TO USE: \u003c\/strong\u003eApply to wet hair and massage gently through hair and scalp. Rinse. Follow with \u003ca href=\"https:\/\/zennkai.com\/collections\/kevin-murphy\/products\/kmhydrate-me-rinsecondlitre\" title=\"Kevin Murphy Hydrate Me Rinse Conditioner 1L | By in Canada | Zennkai\"\u003eHYDRATE-ME.RINSE\u003c\/a\u003e for full system results. Can be used daily as part of the KEVIN.MURPHY HYDRATE regimen.\u003c\/p\u003e","brand":"KEVIN MURPHY","offers":[{"title":"Without Pump","offer_id":42624432242928,"sku":"9339341016427","price":103.0,"currency_code":"CAD","in_stock":true},{"title":"With Pump","offer_id":42624432275696,"sku":"9339341016427","price":105.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/files\/KevinMurphyHydrateMeWashShampoo1L.png?v=1778518781","url":"https:\/\/zennkai.com\/products\/kevin-murphy-hydrate-me-wash-shampoo-litre","provider":"Zennkai","version":"1.0","type":"link"}