{"product_id":"kevin-murphy-hydrate-me-wash-shampoo-250ml","title":"Kevin Murphy Hydrate-Me.Wash Shampoo","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/files\/Clean_Beauty_Badges_100x100.jpg?v=1652718638\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eDid you know some brands follow \u003cstrong\u003eM\u003c\/strong\u003einimum \u003cstrong\u003eA\u003c\/strong\u003edvertised \u003cstrong\u003eP\u003c\/strong\u003erice?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCheck out one of our locations! In-Store pricing may be lower.\u003c\/li\u003e\n\u003cli\u003eAre you a Beauty with Benefits Member? Get Exclusive Member Pricing!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca title=\"Zennkai Beauty with Benefits Sign Up\" href=\"https:\/\/zennkai.com\/account\/register\"\u003eSign up\u003c\/a\u003e or \u003ca title=\"Zennkai Beauty with Benefit Log In\" href=\"https:\/\/zennkai.com\/account\/login\"\u003eLog in\u003c\/a\u003e now!\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eDry, parched hair doesn't just need moisture — it needs the right combination of antioxidants, vitamins, and emollients to restore the hair's ability to hold and reflect light again. Dull, brittle hair isn't just dehydrated; its structural protein network has been depleted, its cuticle surface has roughened, and its capacity to retain moisture has been compromised. HYDRATE-ME.WASH addresses all three — a sulphate-free, vitamin-rich hydrating wash that replenishes moisture, smooths the cuticle, and restores the healthy glow that parched hair has lost.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHYDRATE-ME.WASH is built around a concentrated blend of antioxidant botanicals and nourishing oils that deliver hydration during the cleanse step — not just after it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTerminalia Ferdinandiana (Kakadu Plum) Fruit Extract\u003c\/strong\u003e is KEVIN.MURPHY's signature hero ingredient. Native to Australia's Northern Territory, Kakadu Plum has the highest known concentration of natural Vitamin C of any plant on earth — up to 100 times more than an orange. In hair care, this extraordinary antioxidant density serves two functions: it smooths the cuticle surface to lock in essential moisture and restore shine, and it neutralises the free radicals generated by UV exposure, heat styling, and environmental pollution that progressively degrade the hair's structural proteins.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eRetinyl Palmitate (Vitamin A)\u003c\/strong\u003e smooths the appearance of the hair shaft and helps increase elasticity — the resilience that allows dry, brittle hair to flex rather than snap. \u003cstrong\u003eAscorbic Acid and Ascorbyl Palmitate (Vitamin C)\u003c\/strong\u003e provide additional antioxidant reinforcement alongside the Kakadu Plum extract. \u003cstrong\u003eTocopherol and Tocopheryl Acetate (Vitamin E)\u003c\/strong\u003e protect the hair's lipid layer from oxidative degradation. \u003cstrong\u003ePyridoxine HCl (Vitamin B6)\u003c\/strong\u003e and \u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e support the hair's metabolic health and bind moisture structurally within the cortex. \u003cstrong\u003eBiotin (Vitamin B7)\u003c\/strong\u003e strengthens the hair shaft and contributes to the formula's damage-prevention profile.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eButyrospermum Parkii (Shea) Butter\u003c\/strong\u003e delivers rich emollient moisture from root to tip — absorbing rapidly without clogging the cuticle, rehydrating both hair and scalp while protecting against the environmental stressors (dryness, brittleness, breakage) that compromise dry hair. \u003cstrong\u003eOenothera Biennis (Evening Primrose) Oil\u003c\/strong\u003e is exceptionally high in Omega-6 fatty acids and phospholipids — moisture-loving, hydrophilic compounds that are attracted to water and help the hair shaft retain it. \u003cstrong\u003eRosa Canina (Rosehip) Fruit Oil\u003c\/strong\u003e provides additional essential fatty acids and Vitamin C. \u003cstrong\u003eJojoba Esters\u003c\/strong\u003e add lightweight conditioning and surface smoothing. \u003cstrong\u003eUndaria Pinnatifida Extract\u003c\/strong\u003e (wakame seaweed) delivers marine minerals and amino acids that reinforce hair strength. \u003cstrong\u003eCentella Asiatica Extract\u003c\/strong\u003e provides soothing anti-inflammatory properties for the scalp. \u003cstrong\u003eArctium Lappa (Burdock) Root Extract\u003c\/strong\u003e strengthens and nourishes at the scalp level. \u003cstrong\u003eCitrus Aurantium Bergamia (Bergamot) Fruit Extract\u003c\/strong\u003e balances the hair and scalp with its antioxidant-rich botanical profile. \u003cstrong\u003eHydrolyzed Milk Protein\u003c\/strong\u003e deposits into micro-fractures to reinforce tensile strength and improve manageability. \u003cstrong\u003eAmodimethicone\u003c\/strong\u003e and \u003cstrong\u003eSilicone Quaternium-18\u003c\/strong\u003e provide conditioning, detangling, and surface smoothing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe surfactant system — \u003cstrong\u003eSodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Cocamidopropyl Hydroxysultaine\u003c\/strong\u003e — is sulphate-free, producing a rich, creamy lather without the aggressive stripping of SLS or SLES.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen used with HYDRATE-ME.RINSE, internal testing showed \u003cstrong\u003e5x more shine\u003c\/strong\u003e and \u003cstrong\u003e3x smoother hair\u003c\/strong\u003e after just one use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSulphate-free. Paraben-free. Cruelty-free.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eMetro Vancouver note:\u003c\/em\u003e Hard water mineral deposits compound dryness by roughening the cuticle surface and blocking moisture uptake — meaning even a vitamin-rich hydrating shampoo will underperform on hair with active mineral buildup. If results are less than expected, a chelation step before your HYDRATE routine may be the missing variable. See our \u003ca href=\"https:\/\/zennkai.com\/pages\/hard-water-hair-damage\" title=\"Hard Water Hair Damage | Buy in Canada | Zennkai\"\u003eHard Water Hair Damage hub\u003c\/a\u003e for the protocol.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e Normal to dry or naturally dry hair of any texture. Particularly effective for hair exposed to harsh, dry climates, UV damage, or frequent heat styling. Colour-safe. Can be used daily. Works across all hair types including colour-treated and chemically processed hair.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003ca href=\"https:\/\/zennkai.com\/collections\/kevin-murphy\/products\/km-hydrate-me-wash-shampoo-litre\" title=\"Kevin Murphy Hydrate Me Shampoo 1L | Buy in Canada | Zennkai\"\u003e\u003cem\u003eAlso available in the 1000 ml litre size — save 34% per ml →\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eTerminalia Ferdinandiana (Kakadu Plum) Fruit Extract\u003c\/strong\u003e — Highest known natural Vitamin C concentration of any plant; smooths the cuticle, locks in moisture, and neutralises free radicals from heat and environmental damage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea) Butter\u003c\/strong\u003e — Rich emollient; rapidly absorbs to rehydrate hair and scalp from root to tip without clogging the cuticle\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOenothera Biennis (Evening Primrose) Oil\u003c\/strong\u003e — High in Omega-6 fatty acids and moisture-loving phospholipids; helps the hair shaft retain water\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eRetinyl Palmitate (Vitamin A)\u003c\/strong\u003e — Smooths the hair shaft and improves elasticity to reduce brittleness\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e — Penetrates the cortex and binds moisture structurally for lasting softness\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eUndaria Pinnatifida Extract (Wakame)\u003c\/strong\u003e — Marine botanical rich in minerals and amino acids; reinforces hair strength\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHydrolyzed Milk Protein\u003c\/strong\u003e — Deposits into micro-fractures to improve tensile strength and manageability\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBiotin (Vitamin B7)\u003c\/strong\u003e — Strengthens the hair shaft and supports damage prevention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003eApply to wet hair and massage gently through hair and scalp. Rinse. Follow with \u003ca href=\"https:\/\/zennkai.com\/collections\/kevin-murphy\/products\/kmhydrate-me-rinseconditioner250ml\" title=\"Kevin Murphy Hydrate Me Rinse Conditioner 250ml | Buy in Canada | Zennkai\"\u003eHYDRATE-ME.RINSE\u003c\/a\u003e for full system results. Can be used daily and as part of the KEVIN.MURPHY HYDRATE regimen.\u003c\/p\u003e","brand":"KEVIN MURPHY","offers":[{"title":"250ml","offer_id":43744580108528,"sku":"9339341017554","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/products\/HYDRATEWASH.jpg?v=1674165015","url":"https:\/\/zennkai.com\/products\/kevin-murphy-hydrate-me-wash-shampoo-250ml","provider":"Zennkai","version":"1.0","type":"link"}