{"product_id":"davines-essential-nounou-hair-mask-250ml","title":"Davines Essential NOUNOU Hair Nourishing Fast Mask","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/files\/Clean_Beauty_Badges_100x100.jpg?v=1652718638\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003c\/div\u003e\n\u003cp\u003eMost hair masks ask you to wait — 5 minutes, 10 minutes, sometimes longer. NOUNOU Mask earns 30 seconds. That's not a compromise on efficacy; it's a formulation achievement. The ROC™ Lupin Extract and conditioning base are calibrated to deposit at the cortex level rapidly, delivering the protein reinforcement, moisture retention, and lipid replenishment that processed and brittle hair needs without requiring an extended processing time that most people don't give their conditioner anyway. Deeply nourishing, genuinely fast, and built for the hair type that needs repair the most.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFull product page, complete INCI, and all efficacy data pulled directly from Davines Canada. Key notes before writing:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSame hero ingredient as the NOUNOU Oil\u003c\/strong\u003e — ROC™ Lupin Extract from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy. The mechanism copy must be intentionally distinct despite sharing the hero ingredient — the Oil is a precision leave-in finishing treatment (2–3 drops); the Mask is a fast-acting rinse-out deep treatment (30 seconds).\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e30-second processing time\u003c\/strong\u003e — unusually fast for a mask. This is a genuine differentiator and earns prominent placement.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOne efficacy claim: 4.5x more nourished hair\u003c\/strong\u003e — system-dependent (NOUNOU Shampoo + Mask + Oil). Disclaimer required.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eRich fragrance profile verified\u003c\/strong\u003e: citrus and verbena top notes, floral-spiced heart, soft musk base.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFull INCI verified. 96.1% naturally derived, 91.8% biodegradable, vegan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eDavines NOUNOU Nourishing Mask — 250 ml\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSEO Title\u003c\/strong\u003e Davines NOUNOU Nourishing Mask | 250 ml | Damaged Hair | Zennkai \u003cem\u003e(64 characters)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMeta Description (159 characters)\u003c\/strong\u003e Fast-acting nourishing mask for processed, brittle hair. Davines NOUNOU with ROC Lupin Extract — 4.5x more nourished, 30-second treatment. $55 CAD. Authorized retailer.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eOpening Hook\u003c\/strong\u003e Most hair masks ask you to wait — 5 minutes, 10 minutes, sometimes longer. NOUNOU Mask earns 30 seconds. That's not a compromise on efficacy; it's a formulation achievement. The ROC™ Lupin Extract and conditioning base are calibrated to deposit at the cortex level rapidly, delivering the protein reinforcement, moisture retention, and lipid replenishment that processed and brittle hair needs without requiring an extended processing time that most people don't give their conditioner anyway. Deeply nourishing, genuinely fast, and built for the hair type that needs repair the most.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMechanism\u003c\/strong\u003e NOUNOU Mask is built around \u003cstrong\u003eRegenerative Organic Certified™ Lupin Extract (Lupinus Albus Seed Extract)\u003c\/strong\u003e — sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy. White lupin delivers three simultaneous mechanisms in a single botanical extract: \u003cstrong\u003eproteins\u003c\/strong\u003e that penetrate the hair shaft and directly reinforce the weakened keratin bonds that cause structural brittleness in processed hair; \u003cstrong\u003epolysaccharides\u003c\/strong\u003e that form a protective moisture-locking film on the hair surface; and \u003cstrong\u003efatty acids\u003c\/strong\u003e that reinforce the cuticle lipid layer, improving resilience and reducing breakage. The same active that powers the NOUNOU Oil — here at higher concentration and in a rinse-out delivery system that treats the full length rather than finishing the ends.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe conditioning base is rich and enveloping — calibrated for processed, bleached, or repeatedly colour-treated hair where standard conditioners are insufficient. \u003cstrong\u003eBehentrimonium Chloride\u003c\/strong\u003e and \u003cstrong\u003eBehentrimonium Methosulfate\u003c\/strong\u003e provide dual cationic conditioning — depositing specifically at points of cuticle damage and delivering targeted slip, detangling, and smoothing. \u003cstrong\u003eCetyl Alcohol\u003c\/strong\u003e, \u003cstrong\u003eCetearyl Alcohol\u003c\/strong\u003e, and \u003cstrong\u003eStearyl Alcohol\u003c\/strong\u003e provide the creamy, rich texture and emollient moisture that give the mask its characteristic velvety feel. \u003cstrong\u003eOrbignya Oleifera Seed Oil (Babassu)\u003c\/strong\u003e provides fast-absorbing emollient conditioning with high lauric acid content. \u003cstrong\u003eShea Butter Ethyl Esters\u003c\/strong\u003e deliver the lightweight, non-greasy conditioning benefit of Shea Butter without the heaviness of unprocessed shea.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTriheptanoin\u003c\/strong\u003e (lightweight caprylic ester) provides the shine-enhancing surface-smoothing that makes processed hair look revived rather than just treated. \u003cstrong\u003eDilinoleic Acid\/Butanediol Copolymer\u003c\/strong\u003e adds a flexible film-forming anti-frizz contribution — relevant for colour-treated hair that tends toward frizz as the cuticle becomes more porous. \u003cstrong\u003eAvena Sativa (Oat) Peptide\u003c\/strong\u003e provides additional protein reinforcement, specifically targeting surface micro-fractures. \u003cstrong\u003eInulin\u003c\/strong\u003e (chicory root) and \u003cstrong\u003eCoco-Caprylate\/Caprate\u003c\/strong\u003e contribute lightweight moisture-binding and conditioning.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe \u003cstrong\u003e30-second leave-in time\u003c\/strong\u003e is the product's defining practical differentiator — and it works because the cationic conditioning system deposits rapidly on the negatively charged surface of damaged hair. For very dry or severely processed hair, combing through during the 30 seconds improves even distribution and can be extended to 2–3 minutes for a deeper effect.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e A luminous burst of citrus and verbena opening, unfolding into a floral-spiced heart, and settling into the soft warmth of musk.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEfficacy when used as the complete NOUNOU system (Shampoo + Mask + Oil): \u003cstrong\u003eup to 4.5x more nourished hair\u003c\/strong\u003e — instrumental test on hair strands vs. untreated hair.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e96.1% naturally derived. 91.8% biodegradable. Vegan.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eMetro Vancouver note:\u003c\/em\u003e Hard water mineral deposits compound cuticle damage on colour-treated and processed hair — roughening the surface, increasing porosity, and making repair treatments less effective over time. If NOUNOU Mask results are inconsistent, a chelation step before your treatment routine may significantly improve uptake. See our \u003ca href=\"https:\/\/zennkai.com\/pages\/hard-water-hair-damage\" title=\"Hard Water Hair Damage | Hair Solutions Canada | Zennkai\"\u003eHard Water Hair Damage hub\u003c\/a\u003e for the protocol.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e Processed, bleached, colour-treated, heat-damaged, or brittle hair of any texture. The 30-second processing time makes this the practical mask option for everyday use — fast enough to use on every wash day rather than reserved for weekly treatments. Works on fine damaged hair due to the calibrated conditioning weight. For severely damaged or very dry hair, extend the processing time to 2–3 minutes for a deeper effect.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eBest results when used as part of the complete NOUNOU system — \u003ca href=\"https:\/\/zennkai.com\/collections\/davines\/products\/davinesessentialnounoushampoo250ml\" title=\"Davines NOUNOU Shampoo 250ml | Buy in Canada | Zennkai\"\u003eNOUNOU Shampoo →\u003c\/a\u003e, \u003ca href=\"https:\/\/zennkai.com\/collections\/davines\/products\/davines-essential-nounou-conditioner-250ml\" title=\"Davines NOUNOU Conditioner 250ml | Buy in Canada | Zennkai\"\u003eNOUNOU Conditioner →\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"link\"\u003e\u003c\/a\u003e, and \u003ca href=\"https:\/\/zennkai.com\/collections\/davines\/products\/davines-essential-nounou-nourishing-oil\" title=\"Davines NOUNOU Oil 50ml | Buy in Canada | Zennkai\"\u003eNOUNOU Oil →\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eLupinus Albus Seed Extract (ROC™ Lupin, Cutrofiano, Lecce, Italy)\u003c\/strong\u003e — Proteins reinforce weakened keratin bonds; polysaccharides lock in moisture; fatty acids reduce breakage and improve cuticle resilience\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBehentrimonium Chloride \u0026amp; Behentrimonium Methosulfate\u003c\/strong\u003e — Dual cationic conditioning agents; deposit at damaged cuticle points for targeted slip, detangling, and smoothing\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrbignya Oleifera Seed Oil (Babassu)\u003c\/strong\u003e — Fast-absorbing tropical emollient with high lauric acid; conditions without surface weight\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eShea Butter Ethyl Esters\u003c\/strong\u003e — Lightweight Shea derivative; delivers emollient softness without heaviness\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eTriheptanoin\u003c\/strong\u003e — Lightweight caprylic ester; surface smoothing and shine enhancement\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAvena Sativa (Oat) Peptide\u003c\/strong\u003e — Protein reinforcement targeting surface micro-fractures\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDilinoleic Acid\/Butanediol Copolymer\u003c\/strong\u003e — Flexible film former; anti-frizz contribution on porous, processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003eApply to damp hair after shampooing. Leave in for \u003cstrong\u003e30 seconds\u003c\/strong\u003e, comb through for even distribution, and rinse. Proceed with styling. For severely damaged or very dry hair, extend processing time to 2–3 minutes. Use on every wash day for best results.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e4.5x more nourished hair measured by instrumental test on hair strands treated with NOUNOU Shampoo, Mask, and Oil together vs. untreated hair.\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":33111621992507,"sku":"8004608276746","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/files\/DavinesNOUNOUMask.jpg?v=1778772204","url":"https:\/\/zennkai.com\/products\/davines-essential-nounou-hair-mask-250ml","provider":"Zennkai","version":"1.0","type":"link"}