{"product_id":"davines-essential-love-smoothing-heat-protectant-serum","title":"Davines Essential LOVE Smoothing Heat Protectant Serum","description":"\u003cp\u003eA shampoo and conditioner routine closes the cuticle and removes frizz triggers at the wash step. The Serum is where the work gets locked in for the day. LOVE Smoothing Serum is a lightweight leave-in that applies to towel-dried hair after washing — sealing moisture into the hair shaft, smoothing the cuticle surface for pre-styling prep, and providing a 72-hour humidity-resistant frizz barrier that holds through the environment rather than relying on hold products to suppress what it can't address structurally.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLOVE Smoothing Serum is built around \u003cstrong\u003eRegenerative Organic Certified™ Apple Pulp Extract (Pyrus Malus Fruit Extract)\u003c\/strong\u003e — sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. Apple pulp is naturally dense in polysaccharides and antioxidants. The polysaccharides form a flexible, moisture-locking film on the hair shaft that prevents the differential moisture exchange between the hair fibre and the surrounding atmosphere — the physical process that causes cuticle swelling and frizz in humid conditions. By maintaining the hair's internal moisture balance, the film reduces the driving force for frizz, delivering measurable smoothing results rather than just surface coating.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe antioxidants in the Apple Pulp Extract protect the hair's structural proteins from oxidative degradation that progressively worsens frizz and unruliness — particularly relevant for colour-treated or repeatedly heat-styled coarse hair.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePolyquaternium-55\u003c\/strong\u003e provides the formula's flexible frizz-control film — a cationic polymer that coats the hair shaft with a humidity-resistant layer that keeps the cuticle lying flat under environmental pressure. Unlike heavier silicone-based smoothing agents, this polymer flexes with the hair's natural movement without stiffness or buildup. \u003cstrong\u003eDimethicone\u003c\/strong\u003e smooths the cuticle surface for immediate shine and reduces surface friction during combing and styling. \u003cstrong\u003ePanthenol\u003c\/strong\u003e (provitamin B5) penetrates the cortex and binds moisture structurally, improving elasticity and reducing the brittleness that contributes to flyaways on coarse hair. \u003cstrong\u003eGlycerin\u003c\/strong\u003e provides additional humectant moisture retention at the surface. \u003cstrong\u003eBenzotriazolyl Dodecyl P-Cresol\u003c\/strong\u003e provides UV protection at the hair shaft level.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe formula is a lightweight, fluid serum — not a cream, not a gel. It disperses through thick, coarse, or frizzy hair without clumping or weighing it down, and the fragrance profile opens with zesty citrus and delicate florals before settling into a smooth musky base.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEfficacy verified through independent instrumental testing:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e2x smoother hair\u003c\/strong\u003e — instrumental test on hair strands treated with LOVE SMOOTHING Serum vs. untreated hair\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eUp to 72 hours of frizz-free results\u003c\/strong\u003e — laboratory evaluation under high-humidity conditions, hair strands treated with LOVE SMOOTHING Serum vs. untreated hair\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHeat protection up to 230°C (446°F)\u003c\/strong\u003e — from blow-drying and hot tool styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eMetro Vancouver note:\u003c\/em\u003e Coastal humidity is the primary frizz driver locally — the Apple Pulp polysaccharide film and Polyquaternium-55 humidity-resistant layer address it directly at the mechanism level. For hair that frizzes or expands through Metro Vancouver's damp climate, a leave-in serum that works from inside the hair shaft rather than holding from the outside is the more durable approach.*\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e Thick, coarse, or frizzy hair of any length. The lightweight serum texture is suitable for medium hair as well — use fewer pumps (2–3) on medium density, 4–6 on thick or coarse. Not recommended for very fine hair where even lightweight serums can over-soften at the root. Colour-safe and suitable for heat-styled and chemically treated coarse or frizzy hair.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eBest results when used as part of the complete LOVE Smoothing system — \u003ca href=\"https:\/\/zennkai.com\/collections\/davines\/products\/davines-essential-love-smoothing-shampoo-250ml\" title=\"Davines LOVE Smoothing Shampoo 250ml | Buy in Canada | Zennkai\"\u003eLOVE Smoothing Shampoo →\u003c\/a\u003e and \u003ca href=\"https:\/\/zennkai.com\/collections\/davines\/products\/davines-essential-love-smoothing-conditioner-250ml\" title=\"Davines LOVE Smoothing Conditioner 150ml | Buy in Canada | Zennkai\"\u003eLOVE Smoothing Conditioner →\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"link\"\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePyrus Malus Fruit Extract (ROC™ Apple Pulp, Borgo Val di Taro, Parma, Italy)\u003c\/strong\u003e — Polysaccharides lock in moisture and create a humidity-resistant anti-frizz film; antioxidants protect hair structure and preserve smoothness\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePolyquaternium-55\u003c\/strong\u003e — Flexible cationic film former; provides humidity-resistant frizz control without stiffness or buildup\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDimethicone\u003c\/strong\u003e — Smooths the cuticle surface for immediate shine and reduces friction during styling\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e — Penetrates the cortex and binds moisture structurally; improves elasticity and reduces flyaways on coarse hair\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — Humectant; maintains surface moisture balance and supports the anti-frizz film\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBenzotriazolyl Dodecyl P-Cresol\u003c\/strong\u003e — UV filter at the hair shaft level; protects against photo-oxidative stress that worsens frizz over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003eApply 2–6 pumps to towel-dried hair after washing, focusing on mid-lengths and ends. Do not rinse. Style as desired — blow-dry, diffuse, or air-dry. Adjust amount based on hair density: 2–3 pumps for medium hair, 4–6 for thick or coarse.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"150ml","offer_id":49678037418224,"sku":"8004608300083","price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1253\/1225\/files\/DavinesLOVESmoothingSerum.jpg?v=1777929144","url":"https:\/\/zennkai.com\/products\/davines-essential-love-smoothing-heat-protectant-serum","provider":"Zennkai","version":"1.0","type":"link"}