A luxe, sulfate-free shampoo that restores moisture while protecting hair from color fade, daily stresses, and future damage. Revitalize brittle hair and bring back silky radiance with Alterna Caviar Anti-Aging Moisture Shampoo. It restores and rebalances moisture while protecting color and improving the overall appearance of dry, brittle hair. Infused with Alterna's Age-control Complex®, which includes caviar extract, vitamin C, and cytokines, your hair will be left stronger, healthier, and younger-looking. It's also formulated with Seasilk®, Enzymetherapy®, and Color Hold® with UVA/UVB protection to shield from color fade, daily stresses, and future damage. How to use: Massage throughout wet hair and rinse thoroughly. For best results, follow with Caivar Anti-Aging Moisture Conditioner.