Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Balance sulfate-free shampoo gently cleanses the hair and scalp. Organic apple cider vinegar naturally closes the hair cuticle for additional shine and organic argan oil and aloe vera help further smooth and moisturize. AG’s exclusive blend of rosemary, lavender, lemongrass and clary sage essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.
HOW TO USE: Massage into wet hair. Rinse and repeat as desired. Follow with AG Natural Boost Conditioner to complete the full in shower experience! Then, on damp hair, spray AG Natural Coco Nut Milk Conditioning Spray for an added boost of hydration. Love to style your hair? Finish off your look with AG Natural Bloom Flexible Hold Hairspray.
WHAT’S IN IT
- Organic apple cider vinegar (ACV) – naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent, ACV helps cleanse the scalp and reduce oiliness.
- Organic argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.
- Organic aloe vera – packed with vitamins and minerals, this rich natural gel moisturizes and calms the skin.
- Acacia concinna fruit extract – a mild cleansing agent.
- Desert date (balanites aegyptiaca) – a gentle cleansing agent with unsaturated fatty acids that moisturize and nourish hair.
- Gypsophila – a gentle cleansing agent.
- Essential oil fragrance blend – rosemary, lemongrass, clary sage and lavender.
Aqua (Water/Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Sarcosinate, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Hydroxypropyl Methylcellulose, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Gypsophila Paniculata Root Extract, Vinegar (Organic), Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract (Organic), Argania Spinosa Kernel Oil (Organic), Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Cymbopogon Schoenanthus Oil, Salvia Sclarea (Clary) Oil, Sodium PCA, Pisum Sativum (Pea) Peptide, Guar Hydroxypropyltrimonium Chloride, Panthenol, Tetrasodium Glutamate Diacetate, Decyl Glucoside, Polyglyceryl-10 Caprylate/Caprate, Coco-Glucoside, Glyceryl Oleate, Xanthan Gum, Caprylyl Glycol, Phenethyl Alcohol, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Triethyl Citrate.