MEET KERASTASE GENESIS
Our new dual anti-fall haircare system. Nearly 88% of women experience it: hair fall from frequent brushing, blow-dry heat, and overstyling. Finally, Kerastase is addressing this all-too-common problem with a hair fall solution for a new generation. With Genesis, a powerful haircare range that addresses hair fall due to breakage, your days of seeing hair on your brush are finally over.