shipping icon

pickup icon

FREE + FAST SHIPPING 🖤 ACROSS CANADA ON ORDERS OVER $50*
Close

Be the first to hear about our exclusive perks, discounts, gifts, new arrivals and MORE! Sign up now to receive 10% off your first order*

0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart
      Total
      Check Out Continue Shopping

      Virtue

      Collection Menu
      Virtue Correct Healing Oil
      Virtue Correct Healing Oil
      $58.00 CAD
      Virtue Correct Restorative Treatment Mask
      Virtue Correct Restorative Treatment Mask
      $40.00 CAD
      Virtue Correct The Perfect Ending Split End Serum
      Virtue Correct The Perfect Ending Split End Serum
      $56.00 CAD
      Virtue Correct Un-Frizz Cream
      Virtue Correct Un-Frizz Cream
      $56.00 CAD
      Virtue Create 6-in-1 Styler
      Virtue Create 6-in-1 Styler
      $44.00 CAD
      Virtue Create Texturizing Spray
      Virtue Create Texturizing Spray
      $48.00 CAD
      Virtue Create Volumizing Mousse
      Virtue Create Volumizing Mousse
      $48.00 CAD
      Virtue Create Volumizing Primer
      Virtue Create Volumizing Primer
      $48.00 CAD
      Virtue Curl Conditioner
      Virtue Curl Conditioner
      $54.00 CAD
      Virtue Curl Defining Whip
      Virtue Curl Defining Whip
      $48.00 CAD
      Virtue Curl Shampoo
      Virtue Curl Shampoo
      $52.00 CAD
      Virtue Full Conditioner
      Virtue Full Conditioner
      $54.00 CAD
      Virtue Full Shampoo
      Virtue Full Shampoo
      $52.00 CAD
      Virtue Recovery Conditioner
      Virtue Recovery Conditioner
      $54.00 CAD
      Virtue Recovery Shampoo
      Virtue Recovery Shampoo
      $52.00 CAD
      Virtue Refresh Dry Shampoo
      Virtue Refresh Dry Shampoo
      $44.00 CAD
      Virtue Refresh Exfoliating Scalp Treatment
      Virtue Refresh Exfoliating Scalp Treatment
      $60.00 CAD
      Virtue Refresh Purifying Leave-in Conditioner
      Virtue Refresh Purifying Leave-in Conditioner
      $40.00 CAD
      Virtue Refresh Purifying Shampoo
      Virtue Refresh Purifying Shampoo
      $38.00 CAD
      Virtue Refresh Topical Scalp Supplement
      Virtue Refresh Topical Scalp Supplement
      $60.00 CAD
      Virtue Smooth Conditioner
      Virtue Smooth Conditioner
      $54.00 CAD
      Virtue Smooth Shampoo
      Virtue Smooth Shampoo
      $52.00 CAD